Susan Lee Hahn Screenwriting
Magic Realism for the Modern Women

Copy of Copywriting

Copywriting

As an active listener and a versatile writer, I champion of my clients' needs and vision:  

  • Website Content: Your website is your most important real estate and the best opportunity to captivate and motivate your audience
  • Presentations & Public Speaking: I can help you wow a crowd with an engaging presentation and some heartfelt coaching
  • Branding & Messaging - A clear and distinct brand builds trusts so you can open up an ongoing dialogue with your customers
 
cr=w-360,h-180.jpeg
cr=w-360,h-180-2.jpeg
cr=w-360,h-180-5.jpeg

Case Study: The Chicago Charity Challenge

The 'heart' behind the Chicago Charity Challenge was to engage employees in meaningful activities by setting up a corporate/charity partnership (team) to compete for funds raised and time volunteered, so we chose a 'Jester' Archetype and shortened the name to "The Chicago Cha Cha" to keep it lively and fun. We signed up 20 teams the first year (over $6M raised and 200,000+ course volunteered), so the content had to simple, concise, articulate the complexities of the competition, and engage the listener.

cr=w-360,h-180-3.jpeg

Website Design and Strategy

The website content needed to be clear, consistent, and inspiring. The home page did the heavy lifting and explained the concept, all the rules, and benefits and prizes. To keep the competition exciting and the employees engaged, we created a variety of programs and events to raise awareness and help teams contribute to their charity partners.

cr=w-360,h-180-4.jpeg

Print Collateral and Experiential Marketing

The Chicago Cha Cha had a recognizable presence online and in-person with the addition of  brochures, print ads, Public Service Announcements, billboards, an online auction, and branded merchandise. The offline experience always supported the energy and integrity of the brand.